Enrolment intelligence for independent schools
Where your
pupils come from.
Schoolplot turns your pupil roster into a living map of your catchment — plotting every intake against the neighbourhoods that produce it, so you can see where you draw from and where you under-recruit.
Built on your roster · LSOA-level demographics · Census, IMD, Land Registry, council tax, schools & ONS population
schoolplot.com/schools/demo/map
How it works
Three moves, from roster to recruitment strategy.
01 — PLOT
Map every pupil
Each pupil is geocoded from their postcode and plotted across academic years — one dot per student, animated through time, with your catchment's centre of gravity tracked beside the school.
02 — COMPARE
Overlay the context
Drop a choropleth of deprivation, child population, house prices, new-housing pipeline or a composite affluence index beneath the pupils.
03 — FIND GROWTH
Spot where you under-recruit
The opportunity view plots each neighbourhood's potential against your market share — pupils per 100 addressable children (families who could go independent) — so outreach goes where it counts.
In the map
Every control answers a recruitment question.
Academic year
Watch the catchment move
Scrub or play through years, or pull a range to pool intakes, and watch your draw area grow, shift or thin. Leavers mode shows where attrition bites.
Catchment radius
Focus the area that matters
Tighten or widen the radius from the school, and every classification and index score recomputes for exactly that area, so nothing beyond your reach skews the picture.
Data layer
Read the demographics
The recruitment index, affluence, competition, a forward-looking pipeline and more — each with its own value-band histogram and an opportunity scatter beneath the pupils.
Index weights
Tune the index to your intake
Re-weight any composite index, indicator by indicator — the map and scores recompute as you drag, so the view reflects the families your school actually draws.
About
Why we built Schoolplot.
Independent schools hold years of admissions data — every pupil, every postcode — yet rarely see where their intake actually comes from. Catchment gets described in anecdotes: the villages everyone knows send children, the estates no one has tried.
Schoolplot replaces the hunch with a map. We plot your roster against the neighbourhoods that produce it and layer the public record — Census, deprivation, house prices, council tax, local schools and ONS population — so admissions, marketing and leadership can see their real draw area, watch how it shifts year to year, and find where to recruit next — including where new families and young children are arriving.
See your school on the map.
A 30-minute walkthrough with your own roster — no setup required.